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Instagram Widens 13+ Teen Content Controls Globally, Starting in India

The rollout underscores growing pressure from regulators over teen safety.

Overview

  • Meta said Thursday it is expanding Instagram’s age-based 13+ setting and a new parent-controlled Limited Content mode to India as part of a global rollout that auto-enrolls all users under 18 and requires parental approval to opt out.
  • Updated rules will hide or stop recommending posts with strong language, certain risky stunts, and items like marijuana paraphernalia, and they will block mature searches such as alcohol or gore, including misspellings.
  • Teens will be blocked from following or interacting with accounts that regularly share age-inappropriate material, and restricted content will not appear in Feed, Explore, Reels, Stories, comments, or through links opened from DMs.
  • Parents can enable the stricter Limited Content setting, which filters more material and removes a teen’s ability to see, leave, or receive comments under posts.
  • Meta has shifted from PG-13 branding after an MPA warning, and the expanded safeguards follow recent court pressure in New Mexico and Los Angeles with changes rolling out gradually over the coming months.