Overview
- Instagram head Adam Mosseri announced the experiment and shared a screenshot of the new “Tune Your Algorithm” interface on Threads.
- The feature launches on Reels first with plans to expand to the Explore tab, and Instagram has not detailed who is in the test or when a wider rollout could happen.
- Participants can add or remove suggested topics to shape what they see, offering a clearer feedback signal than watch time or likes.
- The new control builds on existing options like Not Interested and sensitivity settings by enabling proactive personalization.
- Meta is exploring a similar approach for Threads, inspired by users’ recent posts playfully addressing “the algorithm” to find like-minded people.