Overview
- Instagram is piloting an account-level tag called “Creador de IA” that identifies profiles that often use AI to make or edit posts.
- The label shows on key surfaces including the profile page, Feed posts, Reels, and Explore to make its presence hard to miss.
- Creators opt in through a self-declaration, and Meta says this supplements its existing automatic AI-detection labels on individual posts.
- When enabled, viewers see a note that the profile publishes content generated or modified with AI, which helps users judge what they are watching.
- The test starts with a limited group and will expand in the coming weeks, reflecting a wider industry shift that includes YouTube’s synthetic-content tags and Spotify’s artist verification rules.