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Instagram Rolls Out ‘Instants,’ a Disappearing-Photo Feature With a Standalone App

The launch signals Meta’s push to revive casual, private sharing by adapting formats proven on rival apps.

Overview

  • Instants, which launched Wednesday, lets users send one-tap, unedited photos to Close Friends or mutual followers that vanish after a single view and expire in 24 hours.
  • The feature lives as a mini photo stack in Instagram direct messages, and a separate Instants app in select countries opens straight to the camera for faster capture.
  • Instagram blocks screenshots and screen recordings of Instants, saves senders’ shots in a private archive for up to a year, and offers quick controls like Undo and Snooze.
  • For teens, Instants inherits Instagram’s safeguards, including shared time limits, default Sleep Mode from 10 p.m. to 7 a.m., and a parental alert the first time the app is downloaded.
  • Early coverage highlights user complaints about accidental sends and intrusive placement or notifications, as analysts frame the move as Instagram’s answer to Snapchat and BeReal.