Overview
- Instagram head Adam Mosseri unveiled the redesigned wordmark on Thursday, Aug. 13, saying it is 'cleaner' and 'more modern.'
- The new mark mixes cursive and print elements in a bolder script and redraws letters such as the 's,' 'r,' and 'g,' while the familiar multicolor camera app icon remains unchanged.
- Instagram’s design team says it tested hundreds of options and that the wordmark is the first element of a wider identity refresh that includes updated typefaces.
- The change is rolling out globally now with a phased implementation that means users may see either the old or new wordmark depending on app version and platform.
- Reaction has been mixed, with some design praise but widespread online jokes that the mark reads 'Instagzam' and critiques about legibility and accessibility.