Overview
- Instagram head Adam Mosseri announced the app’s arrival on Google TV, with downloads available now via the Play Store.
- Reels auto-play in themed channels and categories, and viewers can like, see on‑screen comments and reactions, and re‑share from the TV.
- The app supports passwordless sign-in by approving on a phone on the same Wi‑Fi network and allows up to five linked accounts per device.
- Beyond Reels, users can browse posts from their Instagram feeds and pair the TV app with their mobile app for a more social viewing setup.
- The Google TV rollout follows December’s Fire TV debut, with Meta signaling a wider regional expansion after the U.S. launch.