Overview
- Insta360 began shipping the Luna Ultra in the U.S. for $769.99 after a June 10 launch, selling through its store and major retailers with a creator‑focused feature set including Leica‑tuned optics and an 8K 1‑inch main sensor.
- The Luna Ultra’s standout hardware is a detachable 2‑inch OLED touchscreen that doubles as a wireless remote with about 20 meters of range and live preview for solo creators.
- DJI filed two patent suits in Texas accusing Insta360 of infringing design and utility patents, and Insta360 responded with two U.S. countersuits asserting five utility patents of its own.
- Early reviews praise the image quality, Leica color profiles, remote control and telephoto zoom but note practical tradeoffs such as greater bulk, fiddly menu navigation, and weaker autofocus compared with established DJI Pocket models.
- The launch arrives as DJI faces U.S. equipment‑authorization limits that reduce its ability to sell new Pocket cameras in the U.S., a backdrop that may speed adoption of alternatives and make the legal outcome important for availability, accessories, and creator workflows.