Overview
- Insta360 began selling the Luna Ultra through its store and major U.S. retailers after a June 10 launch, offering a $769.99 pocket gimbal built with Leica Summicron optics and Leica color profiles.
- The Luna Ultra pairs a 1‑inch 8K main sensor with a 1/1.3‑inch telephoto that delivers up to 6x lossless zoom and 12x digital zoom, plus 10‑bit/Dolby Vision video and a detachable 2‑inch OLED that works wirelessly up to about 20 meters.
- DJI responded on June 16 by unveiling the Osmo Pocket 4P for China with a dual‑camera setup and preorders, but its official U.S. retail presence remains limited after DJI was placed on the FCC Covered List in December 2025.
- The two companies are engaged in active patent litigation, with DJI suing Insta360 for alleged patent infringement and Insta360 filing countersuits, a legal dispute that could affect future product sales and accessory compatibility.
- For U.S. creators the immediate effect is practical: Insta360 fills a flagship‑sized gap on store shelves and may reshape short‑term buying choices, while the longer fight over patents and U.S. regulatory limits will shape which pocket gimbals remain widely available.