Overview
- A new Wired report, summarized by 9to5Mac, says many Apple stores saw the Vision Pro debut devolve into a fiasco based on firsthand staff accounts.
- Apple flew hundreds of employees to Cupertino for multi-day, hands-on prep and planned four-hour workshops in each store, yet many staffers say they got about an hour of rehearsal and only two practice runs.
- Workers describe a demo that ran across more than a dozen iPad screens and required face scans and precise light‑seal fitting, which left little margin for error without extensive practice.
- Several employees say stores leaned on recent temp-to-perm hires with limited launch experience, as one-to-one training programs and small workshops cut during the pandemic never fully returned.
- Staff quoted in the report say rushed prep led to shaky customer demos and eroded confidence on the sales floor, raising questions about whether Apple’s current retail model can support complex hardware rollouts.