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In‑N‑Out’s Owner Says No to Mobile Ordering, Delivery and Private Equity

She says face-to-face service is essential to quality.

Overview

  • In a recent Pepperdine University talk, Lynsi Snyder‑Ellingson rejected mobile ordering or an app-based pickup for In‑N‑Out.
  • She said the company also will not partner with delivery apps or take private equity money to fund growth.
  • Her rationale was that digital ordering reduces real customer interaction and undercuts the chain’s “freshness factor.”
  • The family-owned chain is still growing, with measured openings across the West and into Tennessee, plus a St. George, Utah, restaurant slated to open this month.
  • In‑N‑Out ties growth to its patty plants so beef can reach stores the same day, a model that helps it keep quality high across more than 400 locations and about 27,000 workers.