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Infosys Names Carlos Alcaraz Global Brand Ambassador to Drive AI in Tennis

The pact showcases AI shifting from fan features to on-court preparation for an elite player.

Overview

  • Infosys announced a multi-year agreement that makes seven-time Grand Slam champion Carlos Alcaraz its Global Brand Ambassador.
  • Using its Topaz platform, which applies generative and agentic AI, Infosys will build match analytics and a personalized performance app for Alcaraz and his coaches.
  • The tools are meant to guide match prep and in-game choices by turning real-time data into clear insights for the player and his team.
  • The partnership also includes tech-for-good projects with the Carlos Alcaraz Foundation to apply technology for social impact.
  • Infosys says the deal extends a decade of its tennis work across major tours and tournaments, using digital platforms and AI to support players and engage fans.