Overview
- Instagram creator Jen (jenchecksin) repeated a prior viral test by buying a like-for-like basket at Marks & Spencer and Aldi.
- Many essentials were priced identically or within a few pence, with the overall total coming out 67p cheaper at Aldi.
- Items such as bread matched across both stores, while carrots, soup, beans and potatoes were marginally cheaper at Aldi in this sample.
- Jen reported green beans and semi-skimmed milk were unavailable at Aldi during her visit, limiting direct comparisons.
- Viewer reactions stressed perceived higher quality and longer-lasting produce at M&S, while others noted bigger savings at discount chains typically appear on meat, dairy and household goods, with prices varying by location.