Overview
- FIFA announced on Tuesday that President Gianni Infantino proposes creating FIFA Forward Enterprise, a new company to centralize commercial rights for the men's World Cup, women's World Cup and Club World Cup and to sell minority equity to investors.
- FIFA published target figures that value the new vehicle at about $20 billion and aim to raise up to $4.2 billion from private investors as part of a broader plan to expand financing above $10 billion for development programs.
- The proposal would reportedly allocate a collective minority stake to the 211 national federations, allowing each federation to receive a sizeable one‑time allocation that could be sold in the future if they choose.
- UEFA publicly rejected the idea, saying the governance and identity of football are not assets to be traded, and media reports that people close to President Donald Trump reviewed the plan have intensified questions about transparency and outside influence.
- The initiative is not enacted and must be approved by FIFA’s 211 member associations and relevant FIFA bodies before any transaction proceeds, leaving core details on deal terms, governance safeguards and who would benefit unresolved.