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FIFA Defends World Cup Ticket Strategy as Toronto Caps Resales and Prices Ease

New ticket drops with a Toronto face-value cap signal mounting pressure.

Overview

  • FIFA released a new batch of 2026 World Cup tickets Thursday, expanding the rolling “last-minute” sales phase that began in April.
  • FIFA updated its policy Wednesday to cap resale prices at face value for Toronto matches, complying with Ontario’s new Putting Fans First Act.
  • Gianni Infantino defended the pricing this week at the Milken Institute conference, saying rates match the U.S. market and joking about $2 million final listings.
  • Market trackers report falling get-in prices on third-party sites, with TicketData.com showing declines for 87 of 91 U.S. and Canada matches and the U.S. opener now below $1,000.
  • Outside Toronto, FIFA’s official marketplace still allows above-face listings and charges a 15% fee to buyers and a 15% fee to sellers.