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Ineos Grenadiers Set to Hand Naming Rights to Netcompany in Reported £100m Five-Year Deal

The deal is intended to lift the budget toward rival levels to fund marquee signings.

Overview

  • Multiple reports say Danish IT firm Netcompany will become the team’s title sponsor in a five-year agreement worth about £100m, with an announcement expected before the 4 July Tour de France start.
  • Ineos owner Jim Ratcliffe would remain the principal owner, and senior figures including Dave Brailsford and Geraint Thomas are expected to stay in their roles.
  • Both Ineos and current jersey backer TotalEnergies are expected to continue as sponsors even if the team adopts a new name and kit.
  • Reports describe the funding as a push to close the gap to top rivals, with Ratcliffe’s current support around £30m a year versus leading team budgets near £50–51m.
  • The injection is linked to recruiting top riders, highlighted by recent signings Oscar Onley and Kévin Vauquelin—Onley is reportedly on about £5m per year—as the team shows early-season form with a Paris–Nice team time trial win.