Overview
- A five-year co-title deal announced Tuesday rebrands the squad as Netcompany-Ineos and takes effect at next week’s Giro d’Italia.
- The partnership is valued at about €100m (£87m) and, per reports, lifts the racing budget to roughly £60m a year with backing from Netcompany, TotalEnergies and Ineos.
- Netcompany will embed its Pulse AI platform to pull training, health and race telemetry into one view for faster, real-time decisions by team staff.
- Team owner Sir Jim Ratcliffe and principal Sir Dave Brailsford say the agreement creates the conditions to regain Grand Tour success after recent seasons of decline.
- The move targets the sport’s new powerhouses, including UAE-Team Emirates-XRG with Tadej Pogacar, as well as Visma-Lease a Bike and Red Bull-Bora-Hansgrohe.