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Industry Debate Over 'Transition Blush' Follows Patrick Ta Product Launch

The dispute raises questions about attribution, trademarking, commercial gain by larger brands from techniques popularized by independent Black creators.

Overview

  • Patrick Ta Beauty released a Transition Blush line in May 2026 that spurred online accusations that the brand repackaged a technique associated with London-based artist Painted by Esther.
  • Ngozi Esther Edeme publicly addressed the controversy on TikTok, saying she has had “weird experiences” with Patrick Ta’s team and describing a cancelled Los Angeles booking after a request to record her work.
  • Reporting reviewed by Glossy shows emails that the brand says point to a rate disagreement rather than a recording request, while Patrick Ta posted that he began developing transition-focused products about 18 months ago and credited Painted by Esther for popularizing the look.
  • Creators and commentators rallied behind Edeme and raised alarm about reports the phrase 'Transition Blush' was being trademarked, prompting criticism of influencers who praised the product without addressing attribution.
  • The contested technique layers cream blush high under the eye for a diffused glow that reads on deeper skin tones, and the dispute has renewed wider concerns about how Black creators’ innovations are credited and commercialized as Edeme prepares a June masterclass in South Africa with NYX.