Overview
- Ormax sizes India’s OTT universe at 601.2 million monthly viewers, or 41.1% of the population.
- Active paid subscriptions stand at 148.2 million, inclusive of telecom bundles and OTT aggregators.
- Connected TV viewership rose 87% year over year to 129.2 million users, equating to an estimated 35–40 million households.
- Overall OTT audience growth slowed to 10% in 2025 compared with 13–14% in 2023–24.
- The fifth annual study surveyed 15,600 respondents in June–July 2025 and defines streaming users as anyone who watched at least one online video in the past month.