Overview
- Tabled on Jan. 29, 2026, the survey recommends exploring a 06:00–23:00 prohibition on UPF advertising across television, print, outdoor and digital platforms.
- It calls for front‑of‑pack warning labels for high‑fat, salt and sugar products, steering away from star‑rating schemes previously floated by regulators.
- The document urges tighter curbs on child‑targeted promotions and stricter rules for marketing infant and toddler milk and beverages.
- Higher levies are proposed, including placing qualifying UPFs in the highest GST slab with a surcharge when sugar, salt or fat exceed set thresholds.
- The survey cites UPF market share growth of 150% since 2009 and retail sales rising from $0.9 billion in 2006 to nearly $38 billion in 2019 alongside increases in overweight and obesity, while noting gaps in India’s ad rules and international examples from Chile, Norway and the UK.