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Indiana–Ohio State Big Ten Title Game Draws 18.3 Million, Sets All-Time Conference Championship Record

The audience underscores the Big Ten’s growing TV pull under Nielsen’s expanded measurement.

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Dec 6, 2025; Indianapolis, IN, USA; Indiana Hoosiers wide receiver Charlie Becker (80) makes a catch against Ohio State Buckeyes cornerback Jermaine Mathews Jr. (7) in the fourth quarter during the 2025 Big Ten championship game at Lucas Oil Stadium. Mandatory Credit: Trevor Ruszkowski-Imagn Images
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Overview

  • Fox reported an average of 18,332,000 viewers with a peak of 19,993,000 between 11:00 and 11:15 p.m. ET.
  • It set a Big Ten record and led Championship Weekend, topping the SEC title game's 16.9 million on ABC as Ohio State continued a season of drawing the three largest audiences.
  • Sports Media Watch noted it surpassed any prior conference championship telecast on record, while cautioning that Nielsen’s 2025 Big Data and out-of-home methods inflate comparisons to older figures.
  • Indiana’s 13-10 win resulted in a College Football Playoff seeding swap that placed the Hoosiers at No. 1 and Ohio State at No. 2.
  • John Ourand reported that NBCUniversal is exploring a sale of next year’s Big Ten Championship rights to Amazon, which would require approvals from the Big Ten and Fox.