Overview
- IDC reports 31 million phones shipped in Q1 2026, down 4.1%, while market value grew 5.8%.
- Ultra‑budget models under $100 collapsed 59% year over year, shrinking their share to about 8% from 18% in 2025.
- Rising costs for memory chips led brands to stock up early, yet buyers held back as device prices climbed.
- vivo led with a 19.6% share, Samsung followed at 17.1%, Oppo posted the fastest growth at 22%, and OnePlus slumped 32% to a 1.7% share.
- Offline stores handled 62% of sales as the online share fell to 38%, shaping how higher prices and inventory shifts reached buyers.