Overview
- India shipped 48.4 million smartphones in Q3 2025, up about 3% year over year, according to Omdia.
- Vivo led with 9.7 million units and 20% share, while Samsung placed second with 6.8 million units and 14% share after a 9% annual decline.
- Xiaomi and OPPO each shipped roughly 6.5 million units, with Xiaomi narrowly ahead, and Apple reached 4.9 million iPhones for a 10% share, rising 47% year over year.
- Apple’s performance was buoyed by financing and promotions on older models, traction for the iPhone 17 base model, and demand in smaller cities.
- Omdia warns the Q3 lift was driven by dealer incentives and pre-festive stocking, raising the risk of a Q4 inventory correction and a modest full-year 2025 decline.