India Pledges Modern Testing Labs to Support Aim of 5% Share of Global Toy Market

Overview

• Commerce Minister Piyush Goyal announced on July 4 that the government will set up modern testing facilities across toy clusters through the Bureau of Indian Standards, National Test House and other labs and asked industry to list needed equipment.
• The government set a policy target for Indian producers to capture 5 percent of the roughly USD 120 billion global toy market over six years and urged firms to scale up to meet that goal.
• Officials called for rapid adoption of CAD-CAM and CNC manufacturing plus domestic production of motors, electronics and dies and moulds to raise precision, cut costs and meet export-grade standards.
• The government pledged export support under the Export Promotion Mission, flagged use of free trade agreements including the India‑UK FTA that becomes operational on July 15, and offered recourse to trade remedies and Quality Control Orders against unfair imports.
• The announcements build on a decade of ‘Make in India’ support that has created more than 50 toy clusters and about 21,000 MSME toy units and aim to convert local contract manufacturing into higher‑value branded exports.