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India Overtakes U.S. as Largest Market for ChatGPT Images 2.0

India’s surge signals that people are turning AI images into a personal identity tool rather than a work utility.

Overview

  • OpenAI says India now has the highest number of ChatGPT Images 2.0 users since its launch last week.
  • Indian users are making anime avatars, cinematic headshots, fantasy newspaper covers, tarot portraits, and fashion moodboards to craft online personas.
  • OpenAI highlights ‘thinking’ features that reason through prompts, create multiple variations, use web context, and better render non‑Latin text such as Hindi and Bengali.
  • People in India are widely sharing images and the exact prompts they used, which helps new styles spread fast across social platforms.
  • Third‑party data shows a mixed global bump, with app downloads up 11% week over week and daily use rising roughly 1% to 1.6%, while emerging markets like Pakistan, Vietnam, and Indonesia saw sharper jumps and India logged about 5 million installs versus about 2 million in the U.S. during launch week.