Overview
- Sixty percent of Indian consumers plan to increase household spending over the next six months, according to BCG’s latest survey.
- Planned outlays are concentrated in autos and mobile, with autos at +70% and mobile plans and devices at +63%.
- GenAI use is widespread, with 62% of consumers having used the tools and 64% applying them to shopping decisions, reshaping product discovery and choice.
- Consumer sentiment remains an outlier globally, with net optimism at +27 percentage points and only 17% expecting global conflicts to slow India’s growth.
- Among those expecting to spend more, 69% attribute higher budgets to rising prices of essentials and non-essentials.