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In-N-Out Rules Out Mobile Ordering as It Expands to New Markets

The move signals a bet on face-to-face service over app-driven convenience.

Overview

  • In-N-Out owner Lynsi Snyder-Ellingson rejected mobile and online ordering during a public talk at Pepperdine University, saying “the answer is no.”
  • She said the chain’s in-person model creates personal greetings and service, and warned that digital queues could erode that experience and hurt perceived freshness.
  • The company lists five restaurants as “opening soon” across Arizona, Nevada, Tennessee, Utah and Washington, reflecting controlled growth in states where it already operates.
  • A new location in St. George, Utah, is set to open later this month near Interstate 15, according to reporting on the planned site.
  • The family-run chain now operates more than 400 restaurants and about 27,000 employees, a scale it built while maintaining a never-frozen beef supply and tight control over operations.