Overview
- IMDb announced the new 'Digital Creator' category on Sept. 9, allowing online creators to list work without film or TV credits.
- The category includes six sub-professions — Streamer, Vlogger, Video Essayist, Video Creator, Gaming Creator, Influencer — to specify creators' roles.
- Creators can show multiple professions on one page so someone who also acts can present both on a single industry profile.
- Access to the option requires an IMDbPro Premium subscription, a paid tier that costs $19.99 per month or $149.99 per year in the U.S., which gives IMDb a new potential revenue stream.
- IMDb will debut the category at an invite-only Toronto International Film Festival event on Sept. 14 and said it will expand categories based on industry feedback, a move that could change how creators win casting, brand deals, and production opportunities.