Overview
- IMAX updated its listings to push the 70mm IMAX run for The Odyssey out to September 16, giving venues more time to sell premium-format tickets.
- The BFI IMAX in London reported that its initial slate of 173 scheduled 70mm screenings sold out through September 10 and is releasing an extra batch of early-morning and late-night shows with tickets due to go on sale July 31.
- Industry tallies place the film’s global box office at about $727.9 million after 12 days, with strong per-screen returns from premium IMAX bookings driving rapid revenue growth.
- Only a small number of locations can show true 70mm IMAX prints—about 25 in the U.S. and roughly 41 worldwide—so scarcity of those prints is concentrating audiences at a handful of venues and prompting people to travel long distances for screenings.
- The film’s technical claim as the first feature shot entirely on IMAX film and the pending openings in key markets such as China make a billion-dollar total a realistic near-term projection and explain exhibitors’ decisions to extend runs and add shows.