Overview
- IMAX CFO Natasha Fernandes criticized Infinity Vision during the company’s earnings call, saying it tries to offset the lack of IMAX branding for Avengers: Doomsday.
- Disney introduced Infinity Vision as a label for premium large-format auditoriums that meet set specs like the largest screens, laser projection, and premium audio.
- The branding will appear on an Avengers: Endgame re-release and on Avengers: Doomsday, which is scheduled to open December 18.
- Reports say Dune: Part Three will have a three-week exclusive run on IMAX screens, a window that could limit Doomsday’s access to those venues.
- Disney cited about 75 domestic and 300 global screens for Infinity Vision, while IMAX argued the label does not add a new experience for moviegoers.