Overview
- Decathlon will open a 1,188 sq m standalone unit with its own entrance inside the 25,000 sq m IKEA Croydon, with doors expected this spring.
- IKEA is renting the space to Decathlon, marking the first placement of a major international brand inside a blue‑box store after smaller tests in Sweden and a planned tenant in Klagenfurt.
- The in‑IKEA outlet will stock more than 5,000 products across categories such as camping, fitness, swimming and cycling, with BuyBack and Click & Collect services and launch activities planned.
- Ingka says it is exploring similar tenant partnerships in additional European and North American markets as part of a wider store revamp.
- Local reporting says the current Decathlon branch on Purley Way will close once the IKEA Croydon unit opens, with exact opening and closure dates yet to be announced.