Overview
- The furniture chain will offer the limited lollipop for free on Saturday, May 23, at Berlin-Tempelhof, Hamburg-Altona, Köln-Butzweilerhof, Leipzig, Sindelfingen, Wallau and München-Brunnthal.
- Ikea says the item is limited and not for sale, with samples available only at the seven participating locations.
- Despite the meatball theme, the recipe contains no animal ingredients and is vegan, with a savory profile and an unconfirmed fruity note.
- Ikea developed the novelty with confectioner Chupa Chups to echo the flavors of its well-known Swedish meatballs.
- The giveaway grew out of an April 1 Instagram prank that drew heavy engagement, after which Ikea invited likes and confirmed a small run in mid-April.