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2mo ago

Ikea Teams With Chupa Chups on Limited Meatball‑Flavored Lollipop

The giveaway turns a viral April Fools’ tease into an in‑store draw through a short, fixed‑run tasting.

À l’origine, cette sucette n’était qu’une blague d’Ikea, publiée sur ses réseaux sociaux le 1er avril dernier.

Overview

  • Ikea and Chupa Chups confirmed a limited run of about one million meatball‑flavored lollipops that customers can sample for free in selected stores in June.
  • The promotion will roll out in roughly one hundred Ikea locations worldwide and will not be sold as a retail product.
  • The idea began with an April 1 Instagram joke, and strong public reaction pushed the brands to produce a real version, executives from Ingka Group and Chupa Chups said.
  • The flavor is described as meatball with lingonberry notes, and one report says the candy is made without meat and is 100% vegan.
  • Distribution will skip several markets, with Ikea saying the lollipop will not be available in Sweden, Japan, India, Serbia, Romania, or Slovenia.