Overview
- Sales begin March 9 to mark National Meatball Day, with the promotion scheduled to run until April 30 and possible extension based on demand.
- Pricing is 95p for IKEA Family members and £1.95 for non-members, with membership free to join.
- The sandwich features four beef-and-pork meatballs with lingonberry jam and pickled gherkins on a soft sub-style bun.
- It is available at participating Swedish Deli, Bistro and Bite outlets nationwide, including city formats such as Hammersmith and Oxford Street, with reports noting IKEA Aberdeen is excluded.
- IKEA highlights the scale of its food business, reporting more than 1.4 billion meatballs sold globally each year after the dish’s 40th anniversary.