Overview
- Debuting as a 32-story, 419-room property at Seventh Avenue and West 48th Street, the hotel is among the neighborhood’s final approved new-builds.
- The property features Times Square’s only hotel rooftop with unobstructed panoramic views, including a 2,400-square-foot indoor/outdoor event space.
- Design draws on Prohibition-era speakeasies, and The Velvet Fox bar and lounge serves handcrafted cocktails, small plates, and live music.
- As the largest voco in the Americas, the hotel joins two existing New York City locations, bringing the brand’s New York State total to seven.
- IHG reports 124 voco hotels open and 108 in the pipeline as of December 31, 2025, with leadership reiterating a goal of 200 open within the brand’s first decade.