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iFood Asks Brazil Regulator to Monitor Keeta and 99Food

The petition asks Cade to collect cost and pricing data so regulators can detect potential loss‑leading tactics that could harm restaurants and couriers.

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Overview

  • iFood filed a petition with Brazil’s antitrust authority Cade on Monday, June 29, 2026, requesting preventive monitoring of Keeta and 99Food and asking the regulator to gather information on their Brazil operations.
  • The company says DiDi (owner of 99Food) and Meituan (owner of Keeta) can sustain deep subsidies because they have access to low‑cost capital tied to Chinese industrial programs such as the Belt and Road and the Digital Silk Road.
  • To support its request iFood cites recent financial figures and market examples, including a Macquarie report attributing a $470 million quarterly loss to DiDi’s Brazil investments and Meituan’s $3.4 billion net loss in 2025.
  • The petition relies on a Cade DEE technical note about international cases of predatory pricing and asks the regulator to request firms’ cost structures and pricing policies to look for signs of unfair competition.
  • Keeta has defended its use of coupons to attract users and called for more competition, Cade has not yet announced any formal steps, and the outcome could affect restaurant choice, courier income and consumer prices if investigatory measures follow.