Overview
- Shoppers spotted a new Cleveland Centre sign that read “Middlesborough,” adding an extra ‘o’ to the town’s name.
- Iceland shared an Instagram photo of a staff member shaking hands with a nearby Specsavers colleague beneath the error, captioned “Always great to meet fellow local businesses...”
- Specsavers replied to the post: “Lovely to come and see you today. For no reason at all...”
- The gaffe drew widespread online comment and a mention on the TV show Loose Women, with many praising Iceland’s good humour.
- An Iceland spokesperson confirmed the incorrect sign will be replaced on Thursday, February 26 and called the exchange a lighthearted way to handle the mix‑up.