Overview
- A viral X photo of a menu board showing a single hash brown at £1.99 triggered widespread complaints about value.
- Iceland publicly proposed supplying McDonald’s with lower-cost hash browns, calling the situation a “matter of national importance.”
- McDonald’s attributes price differences to franchisees setting local menus, with most branches listing hash browns at about £1.59–£1.69.
- Delivery-app menus are higher, with Just Eat listing hash browns at roughly £2.39 before delivery and service fees.
- From March 17, MyMcDonald’s Rewards will require more points to redeem items, which the company says reflects rising food and supply costs.