Overview
- Iceland’s Easter roast box, which went on sale Tuesday in stores and online at Iceland and The Food Warehouse, is available only while stocks last and staff expect fast sell-through after past Christmas sell-outs.
- Shoppers can choose a £25 chicken box or a £30 lamb box, each designed to feed four people at roughly £6.25 to £7.50 per head.
- Each kit bundles the main joint with roast potatoes, beef-dripping Yorkshire puddings, honey-glazed parsnips, a carrot–broccoli–pea mix, 12 pigs in blankets and gravy.
- The packaging prints step-by-step oven timings so sides finish together, and the lamb joint can cook from frozen or be thawed to shorten the cook.
- Early tests from regional outlets score the meal about 8 out of 10, praising the lamb, roast potatoes, parsnips, puddings and gravy, while comparisons note it undercuts premium boxes from Cook on price per person.