Overview
- Ice Spice led a Wendy’s commercial for its upgraded spicy chicken sandwich that the chain released Friday, May 1.
- In the clip she flips to an “Ice Spicy” persona, shows a new chain and tattoo, and delivers lines like “New spicy?!” and “Spice recognize spice.”
- The ad uses the thumping production from her song “Thootie,” tying the brand pitch to her sound and style.
- Fans had speculated after a tease about a week earlier, and the full spot spread fast on social platforms with clips, memes, and praise from her base.
- The release follows mid‑April footage of a Hollywood McDonald’s scuffle, which her attorney Bradford Cohen said was reported to the LAPD as they pursue criminal and civil action, including possible claims over security.