ICC Reports 53% Surge in T20 World Cup Digital Views as New Markets Tune In

Overview

• After the first six matches, ICC digital platforms registered 647 million video views, a 53% increase from the previous edition.
• Usage of the ICC app rose 83% since 2024 and traffic to the ICC website grew 16%, according to the governing body.
• The sharpest gains came from non-Full-Member countries, with users from Nepal up 442%, the UAE up 196% and the USA up 49%.
• ICC.tv offered non-English commentary for the first time, with the Nepali feed for England vs Nepal and the Hindi feed for India vs USA ranking as the top streams.
• Stadium crowds topped 100,000 across the opening weekend, while reported ICC.tv metrics showed views up 296% with unique users up 192% and over a quarter of views coming from non-traditional territories.