Overview
- ICBC unveiled an integrated campaign that packages a multi‑asset product lineup with mobile and online execution and access to human advisors for everyday investors in Argentina.
- For guaranteed returns, the bank promotes Plazo Fijo, a fixed‑term deposit that can be simulated in the app, with a minimum of ARS 1,000 and terms starting at 30 days.
- Alpha funds and managed mixes offer diversification aligned to conservative, moderate or aggressive risk profiles by combining bonds, stocks and mutual funds under professional management.
- Dollar holders are steered to options that aim to earn income rather than sit in cash, including Alpha Dólar, a corporate debt fund, direct corporate bonds known as Obligaciones Negociables and Alpha Latam for regional stock exposure.
- The app supports trading in funds, bonds, stocks, Dólar MEP—buying dollars through the local market—and Cedears, which are local receipts of foreign companies, while advisors help set goals and reduce impulse‑driven moves.