Overview
- Hyundai unveiled the Boulder, a body-on-frame SUV concept at the New York Auto Show that it says previews a platform for a midsize pickup targeted for 2030.
- CEO José Muñoz said the Boulder is one of 36 new Hyundai vehicles slated for North America over the next four years.
- Executives highlighted a shift to more U.S. manufacturing to blunt tariff costs, pointing to expanded output at the company’s Savannah, Georgia plant.
- Hyundai plans broader hybrid and electric choices for buyers, with North American chief Randy Parker saying the brand will meet customers at their pace of electrification.
- Forbes reported industry chatter that the unibody Santa Cruz could give way to a more traditional midsize truck as sales slide, signaling a play against Ford Ranger and Toyota Tacoma.