Overview
- Hyundai revealed the Boulder SUV concept at the New York auto show on Wednesday, previewing its first ladder-frame platform and confirming a midsize pickup target around 2030.
- Company leaders said future body-on-frame models will be designed, developed and built in the United States using Hyundai-produced steel.
- Executives framed Boulder as a design exercise rather than a confirmed product, leaving production approval, final specs and timing undecided.
- The concept telegraphs off-road intent with 37-inch tires, rear-hinged coach doors, a dual-hinged side-opening tailgate, a power roll-down rear window and a low-profile roof rack.
- Hyundai did not disclose powertrain details for the platform, and coverage notes speculation about electric and hybrid options that the company has not confirmed.