Overview
- Hyundai showed the Boulder Concept at the New York Auto Show on Wednesday, previewing its first fully boxed body-on-frame platform and a U.S.-focused midsize pickup targeted for 2030.
- The company said vehicles on this platform will be designed, developed and built in the United States using Hyundai-produced U.S. steel.
- Body-on-frame refers to a separate ladder-style frame under the body, a truck layout prized for towing strength and rough-road durability.
- The concept features off-road cues including 37-inch tires, safari-style fixed upper windows, rear-hinged coach doors, a double-hinged side-opening tailgate and a power drop-down rear window.
- Reporters at the show noted hardware such as a solid rear axle, differential locks, a low-range transfer case and remote-reservoir shocks, while Hyundai signaled the platform is being engineered for electrified options and is part of 36 new North American models planned by 2030.