Overview
- Hyundai's Boulder concept, which debuted Wednesday at the New York Auto Show, previews the brand's first fully boxed body-on-frame platform for a U.S. midsize pickup.
- The SUV shows serious off-road kit with 37-inch mud-terrain tires, wide arches, high ground clearance, and fixed safari-style roof windows for better trail visibility.
- Hyundai says the platform will underpin a production midsize pickup to be delivered by 2030.
- The company positions the Boulder to challenge off-road staples like Ford's Bronco and Toyota's 4Runner.
- Hyundai states future body-on-frame models will be designed, developed, and built in America using U.S. steel, while powertrains and final specs remain undisclosed.