Overview
- Hyundai, which posted a surreal floating-rock teaser Monday, set a Wednesday 9:55 a.m. ET reveal at the New York Auto Show.
- The teaser shows a giant boulder hovering over a person on a mountaintop, and Hyundai has not confirmed what vehicle or powertrain it will unveil.
- Reporters say the imagery and recent moves suggest a serious off-roader, possibly a production take on the Crater concept or a body-on-frame truck or SUV.
- Hyundai ended the unibody Santa Cruz in January and has said a U.S.-built body-on-frame truck is due by 2030, as executive Olabisi Boyle promises far more capable XRT models.
- The off-road market is booming with the Ford Bronco, Jeep Wrangler, and new Toyota 4Runner and Land Cruiser, and Hyundai’s plans for range-extender hybrids in 2027 keep electrified options in play.