Hyundai Plans U.S.-Sourced Body-on-Frame Truck and SUV Family
The automaker says the new ladder-frame program will use U.S.-produced steel to open pickup and off-road SUV segments and help drive its push to higher global volume by 2030.
Overview
- Hyundai has confirmed the Boulder concept represents a body-on-frame design and said the program will use steel produced in the United States.
- Company leadership says the goal is a family of ladder-frame models that will include a mid-size pickup and off-road SUVs built from a shared platform.
- Patent drawings filed in India and the Boulder show production-ready styling cues, but final specs and launch timing remain unconfirmed by Hyundai.
- Industry reports and analysts expect the first mid-size pickup to arrive around 2029 and suggest the lineup could offer hybrid, plug-in hybrid, and fully electric variants.
- Hyundai frames the program as strategic to its growth plan of adding 36 new or refreshed U.S. models and raising global sales by about 35 percent to 5.55 million vehicles by 2030.