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Hyundai Maps U.S.-Led Expansion With 36 North American Models, $26 Billion Investment

The company seeks an edge from tariffs through deeper U.S. localization.

Overview

  • Hyundai outlined the push Thursday at its shareholders meeting, pledging 36 new or revamped vehicles for North America by 2030.
  • The U.S. plan sets $26 billion for 2025–2028, with $12 billion to raise annual output to 1.2 million, $7 billion for parts and logistics including a Louisiana steel mill, and $7 billion for AI and autonomous tech.
  • Extended‑range EVs with driving ranges above 600 miles will start in 2027, and a body‑on‑frame midsize pickup is planned before 2030.
  • Hyundai targets more than 80% of vehicles sold in the U.S. to be assembled domestically by 2030 with U.S. parts content near 80%, supported by factories in Georgia and Alabama.
  • Partnerships with Nvidia, Google DeepMind and Waymo and investments in 42dot and Boston Dynamics back a software and robotics pivot, including a goal to produce 30,000 Atlas humanoid robots a year by 2028.