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Hyundai Launches China-Focused Ioniq Brand With Ioniq V at Beijing Auto Show

The move signals a deep localization push through Chinese partners to rebuild market share.

Overview

  • Hyundai's Ioniq V, revealed Friday at Auto China 2026 in Beijing, debuts a China-only Ioniq lineup aimed at a full comeback in the market.
  • The car taps CATL for batteries and Momenta for driver-assist tech and uses a Snapdragon 8295 chip to power a 27-inch screen and an AI voice system.
  • The long-range version is claimed to exceed 600 kilometers under China’s CLTC test, and Hyundai will use a nationwide One Price sales policy.
  • The five-year plan calls for 20 China-specific models, a CN¥8 billion investment in the BAIC joint venture, and a goal of 500,000 annual sales by 2030.
  • Next steps include an extended-range EV next year and an SUV in the first half of 2027, with China set to serve as both a sales base and an export hub after years of share losses tied to the THAAD backlash.