Hyundai Confirms U.S.-Built Body-on-Frame Lineup Led by Boulder Concept

Overview

• Hyundai confirmed in late August 2026 that the Boulder concept uses a body-on-frame structure made from U.S.-produced steel and that the company will build a family of ladder-frame pickups and SUVs.
• A patent image filed in India earlier this year appears to show production-like Boulder styling, linking the New York Auto Show concept to a likely production design.
• Company leadership said the ladder-frame program is part of an Investor Day roadmap to lift global sales toward 5.55 million by 2030 and to deliver many new models to North America.
• Reporting indicates Hyundai plans a mid-size pickup as the platform’s first production model with a likely 2029 arrival, though Hyundai has not issued a final launch date or full technical specs.
• Hyundai is considering U.S. assembly, including its Georgia Metaplant, and plans electrified options such as hybrid, plug-in hybrid and full-electric variants, a move that pits the brand directly against established off-road and midsize rivals and could boost U.S. sourcing and export volumes.